Building Financial Models That Actually Work
We started IgnitraFlux because we got tired of seeing businesses struggle with financial models that looked impressive but didn't help anyone make real decisions. Since 2019, we've been working with companies across Vietnam to create models that people actually use.
Our Beginning
From Frustration to Foundation
Look, financial modeling can be mind-numbing. I spent years watching clients receive these massive Excel files that nobody understood. Beautiful charts, complex formulas — but when it came time to make a decision, everyone was lost.
So we decided to do things differently. Started with three clients in Buôn Ma Thuột, working out of a cramped office that smelled like instant coffee. Our first model was for a manufacturing company that needed to figure out expansion costs. Instead of drowning them in data, we built something they could actually navigate.
That approach caught on. By 2021, we were working with businesses across the Central Highlands, then Hanoi, then Ho Chi Minh City. Each project taught us something new about what works and what's just noise.
What Guides Our Work
These aren't just things we put on a website. They're the decisions we make when clients aren't watching and deadlines are tight.
Clarity Over Complexity
Anyone can make something complicated. We focus on models that your team can understand without a PhD. If it takes more than 10 minutes to explain, we rebuild it.
Real Scenarios
Business doesn't follow perfect assumptions. We build models that handle the messy reality of delayed payments, surprise expenses, and plans that change mid-quarter.
Ongoing Partnership
Delivering a model and disappearing isn't our style. Markets shift, businesses grow. We stick around to adjust and refine as your needs evolve.
How We Work
Built Around Your Actual Needs
We don't show up with a template and force your business into it. Each engagement starts with understanding how your company actually operates — not how textbooks say it should.
First couple of meetings, we mostly listen. What keeps your finance team up at night? What questions do executives keep asking that nobody can answer quickly? Where do your current tools fall short?
- Custom models built specifically for your business structure and decision-making process
- Training sessions that get your team comfortable using the tools independently
- Documentation written in plain language, not consultant-speak
- Ongoing adjustments as your business priorities shift and grow
Leadership
Kieran Thorvaldsen
Lead Financial Strategist
Spent 12 years in corporate finance before realizing I was building models nobody wanted to use. Moved to Vietnam in 2018, started IgnitraFlux the following year. These days, I work with businesses that are tired of financial tools that create more confusion than clarity.
Outside of work, you'll find me attempting to learn Vietnamese (still struggling with tones) and exploring coffee shops across the Central Highlands. My team jokes that I visit more cafes than clients.
Let's Talk About Your Financial Planning
If your current financial tools aren't helping you make better decisions, or if you're starting from scratch and want to avoid common mistakes, reach out. We'll have an honest conversation about whether we're the right fit.
Get In Touch